Welcome to
Bespoke Personal Styling Services by Fashion Aid
Your style, your rules in fashion, guided by our expert fashion consultancy in London. Experience luxury styling and personal shopping that reflects your unique taste.
About Fashion Aid
My Mission
FashionAid embodies a lifelong devotion to fashion, beauty, and individuality. Founded by Gerlison, a Brazilian by birth and international by experience, the brand is shaped by cultural depth, a global perspective, and an uncompromising commitment to excellence. Based in London for over twelve years and drawing on more than fourteen years of experience in Europe’s fashion and luxury styling industries, Gerlison has built a career defined by discretion, precision, and refinement. FashionAid blends technical expertise with human warmth, charisma, and the refined openness of Brazilian heritage. True sophistication is found not only in appearance but also in presence, confidence, and authenticity.
At FashionAid, fashion consultancy is about revealing style, never imposing it. Each collaboration begins with listening, allowing individuality to emerge naturally. Fashion is approached with intention, confidence, and quiet elegance. Our refined style solutions are curated to align image, character, and lifestyle, creating a presence that feels effortless, contemporary, and enduring. The mission is to elevate personal style through luxury styling with sensitivity, intelligence, and quiet confidence, offering a truly bespoke experience for those who value authenticity, discretion, and true refinement.
Refined Living & Personal Style
Tailored and timeless, our fashion consultancy in London offers luxury styling and personal shopping services that elevate your wardrobe.
Bespoke Personal Shopping Experience
By request
Signature Service
An elevated personal shopping journey shaped by expertise, discretion, and intention in the world of fashion.
Experience a bespoke personal shopping service that blends luxury styling with my extensive fashion consultancy. For those who value refinement, I curate each journey around your lifestyle, body, and style, guiding you through London’s finest boutiques with over 14 years of experience.
Fashion Swift
A focused fashion consultancy for clients seeking clarity before taking their next step. This efficient, refined session is designed for those who know they need professional support in luxury styling but want direction before committing to a full styling journey. This consultation provides strategic insight, expert perspective, and clear next steps tailored to your personal style and lifestyle, making it ideal for first-time clients or those in transition within London.
Online Styling Consultation
Expert guidance in fashion consultancy, wherever you are. This fully online service offers personalised luxury styling advice from the comfort of your home. Through a structured virtual consultation, your style goals, lifestyle, and wardrobe needs are assessed with clarity and intention. You will receive tailored recommendations and practical guidance for personal shopping, delivered seamlessly online—no travel required.
Wardrobe Detox & Style Edit
By request
A considered approach to a refined, functional wardrobe is at the heart of our fashion consultancy. Based in London, this luxury styling service is designed to streamline your wardrobe while elevating your personal style. Each piece is carefully reviewed, removing what no longer serves you and refining what remains. Together, we curate a wardrobe that reflects your lifestyle, body, and individuality. The result is an elegant, versatile collection that makes getting dressed effortless and confident, perfect for any occasion.
From Bed to Best Dressed
By request
Styling confidence, refined at home with luxury fashion consultancy. Following your shopping journey, this exclusive experience unfolds in the comfort of your home or hotel in London. I guide you through outfit creation, demonstrating how to style, combine, and wear both new and existing pieces with intention. Complete looks are curated for daily life, business, and special occasions, refining proportions and ensuring confidence in every detail of your fashion choices.
Occasion & Image Elevation Event
Premium
Impeccable fashion styling for moments that matter. This luxury styling service ensures you are flawlessly styled for weddings, black-tie events, red-carpet appearances, or important social occasions. The experience includes a focused fashion consultancy consultation and a curated personal shopping session, with every piece selected to align with the dress code, setting, and your unique style. The result is a polished, confident, and effortless presence in London.
Refined Living & Personal Style
Tailored and timeless, our fashion consultancy in London offers luxury styling and personal shopping services that elevate your wardrobe.
Creative Project & Content Styling
Premium / By request - Luxury styling for visual storytelling and creative impact. This fashion consultancy offers tailored services for editorial projects, brand campaigns, content creation, and creative collaborations in London. Each project is approached with a clear aesthetic vision, precision, and professional discretion, ensuring a unique touch to your personal shopping experience.
London Lifestyle & Fashion Immersion Experience
By request
Discover London through luxury styling, fashion, culture, and refined living. This immersive journey goes beyond traditional personal shopping, blending fashion consultancy, lifestyle, and cultural discovery. Whether visiting London for the first time or rediscovering the city in a more meaningful way, the experience is curated with intention, elegance, and ease. Enjoy a seamless balance of inspiration, cultural awareness, and personal attention.
Travel Curation & European Shopping Concierge
Premium / By request - Experience European luxury with our exclusive fashion consultancy, curated with insider access. Enjoy a bespoke shopping experience in Paris, Milan, London, and beyond, tailored to your unique style and lifestyle. We offer luxury styling through exclusive boutiques, designer ateliers, and personal shopping experiences. Please note that bookings must be made at least 14 days in advance with a preliminary consultation.