Welcome to
Fashion Aid Where fashion & becomes personal luxury
Your style, Your rules
About Fashion Aid
My Mission
- FashionAid embodies a lifelong devotion to style, beauty, and individuality. Founded by Gerlison, Brazilian by birth and international by experience , the brand is shaped by cultural depth, global perspective, and an uncompromising commitment to excellence. Based in London for over twelve years, with more than fourteen years of experience in Europe’s fashion and luxury industries, Gerlison has built a career defined by discretion, precision, and refinement. FashionAid blends technical expertise with human warmth, charisma, and the refined openness of Brazilian heritage. Where true sophistication is found not only in appearance, but in presence, confidence, and authenticity.
- At FashionAid, style is revealed, never imposed. Each collaboration begins with listening, allowing individuality to emerge naturally. Fashion is approached as intention, confidence, and quiet elegance. Refined style solutions are curated to align image, character, and lifestyle creating a presence that feels effortless, contemporary, and enduring. The mission is to elevate personal style with sensitivity, intelligence, and quiet confidence, offering a truly bespoke experience for those who value authenticity, discretion, and true refinement.
Refined Living & Personal Style
Tailored and Timeless
Bespoke Personal Shopping Experience
By request
Signature Service
An elevated personal shopping journey shaped by expertise, discretion and intention.
A bespoke personal shopping experience, blending expertise, discretion and intention. For those who value refinement, I curate each journey around your lifestyle, body and style, guiding you through London’s finest boutiques with over 14 years of experience.
Fashion Swift
A focused consultation for clients looking for clarity before taking the next step.
An efficient, refined session designed for those who know they need professional support but want direction before committing to a full styling journey. This consultation provides strategic insight, expert perspective and clear next steps tailored to your personal style and lifestyle. Ideal for first-time clients or those in transition.
Online Styling Consultation
£99
Expert guidance, wherever you are.
This fully online service offers personalised styling advice from the comfort of your home. Through a structured virtual consultation, your style goals, lifestyle and wardrobe needs are assessed with clarity and intention. You will receive tailored recommendations and practical guidance, delivered seamlessly online no travel required.
Wardrobe & Detox & Style Edit
By request
A considered approach to a refined, functional wardrobe.
This service is designed to streamline your wardrobe while elevating your personal style. Each piece is carefully reviewed, removing what no longer serves you and refining what remains. Together, we curate a wardrobe that reflects your lifestyle, body and individuality.The result is an elegant, versatile collection that makes getting dressed effortless and confident.
From Bed to Best Dressed
By request
Styling confidence, refined at home.
Following your shopping journey, this exclusive experience takes place in the comfort of your home or hotel. I guide you through outfit creation, showing how to style, combine and wear both new and existing pieces with intention. Complete looks are curated for daily life, business and special occasions, refining proportions and ensuring confidence in every detail.
Occasion & Image Elevation Event
Premium
Impeccable styling for moments that matter.
This bespoke service ensures you are flawlessly styled for weddings, black-tie events, red-carpet appearances or important social occasions. The experience includes a focused consultation and a curated shopping session, with every piece selected to align with the dress code, setting and your personal style. The result is a polished, confident and effortless presence.
Refined Living & Personal Style
Tailored and Timeless
Creative Project & Content Styling
Premium / By request-Styling for visual storytelling and creative impact.
A tailored service for editorial projects, brand campaigns, content creation and creative collaborations. Each project is approached with a clear aesthetic vision, precision and professional discretion.
London Lifestyle & Fashion Immersion Experience
By request
Discover London through style, culture and refined living.
This immersive journey goes beyond traditional personal shopping, blending fashion, lifestyle and cultural discovery. Whether visiting London for the first time or rediscovering the city in a more meaningful way, the experience is curated with intention, elegance and ease. A seamless balance of inspiration, cultural awareness and personal attention.
Travel Curation & European Shopping Concierge
Premium / By request -European luxury, curated with insider access.
A bespoke European shopping experience in Paris, Milan and beyond. Tailored to your style and lifestyle, offering exclusive boutiques, designer ateliers and insider access. Must be booked at least 14 days in advance with a preliminary consultation.
Add a footnote if this applies to your business